5 Business Marketing Ideas for Newbies

I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy, especially if you still have a full time job (i.e. running the business) or you’re just starting out writing and have a million other things you need to do (like write your next book). The irony here is that if you don’t market, no one will know about you.

Marketing on the internet has become increasingly common if you want to get in the limelight and become successful. But many people seem to bother a lot when it comes to marketing their business over internet because bringing business online is undoubtedly a tiring task.

But be it your B2C or B2B marketing strategy, I have got you covered here by bringing along some really amazing business marketing ideas together that you should surely take a look at if you are planning to take your business online.

Build Your Fan Following

What else you need more than someone speaking positively about your brand? Being new in the business need a lot of hard work to develop a customer base but with the internet, it has become easy to build-up your fan base and expand your business.

Building a fan base is one of the best business marketing ideas and is important to the success of business because when you start your business, you want to be heard aloud and need people who talk about you and your brand so that your voice could reach out to your customers.

One good reason of having fans is people nowadays not only believe what you are selling, they believe what everyone is talking about.

Therefore, fans out there can not only take your marketing message to your customers but can also turn out to be your potential customers in the long run. So you must invest in building fans.

Add Product/Bloggers Reviews

Product reviews are a great way to clear all doubts of your customers and build trust when you are new in the business. It sounds little tiring but yes, if you find a few bloggers from your industry and ask them to write product reviews, it will drive you pretty abundant traffic. All you have you do is provide a complimentary sample to bloggers and have them write a review on their blog.

BeaytyPedia is specifically designed to reviews and rate cosmetic products that actually work.

Initially two blog reviews mean you’ll have eight product reviews in a month, and that’s pretty awesome business marketing idea to develop trust and credibility in the business market.

Stay Ahead With Amazon Optimization

I’m a big fan of Amazon Optimization because it really works and a trend has been noticed that product search during past 7 years has been shifted from the hands of Google to Amazon directly. So Amazon could be a big platform to market your product right away and get found. All you need to do is check for your keyword categories and threads and replace your keyword with a long tail key phrase.

Bring it on Social Media and Your Blog

Are you just in the beginning phase of setting up your business and already running short of time when I’m asking you to manage a blog and appear on social media? It has its risks, but it comes with rewards as well; reward in shape of lots of traffic and leads. And that’s what you want right?

The best way out is to think blog and social media as one of your promotional campaign that will bring you more and more traffic. Invest time in writing blog post related to your industry trends and upcoming products. To add spice, you can come up with inspiring out-of-the-box blog sections.

Social media is another one of the proven business marketing ideas because in this era of globalization, you want to have people know about your brand and interact with them on social platforms. This doesn’t at all mean you need to appear on all social platforms; rather, all you need to do is find out a suitable and relevant platform that your customers are more likely to use.

Try the Traditional Email Newsletter Technique

You might have heard the proverb, “out of sight, out of mind.” And that’s true in terms of business as well where your customers are showered with abundant products and services everywhere on the internet, television, radio, through podcasts and many more, so you can never expect your customer to remember you.

Know that success is not only constrained to making big difference only, small continuous efforts bring more positive results. A newsletter with opt-in button will remind your audience of you over and over again and it can pay off in big ways.

5 Business Marketing Ideas for Newbies

I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy, especially if you still have a full time job (i.e. running the business) or you’re just starting out writing and have a million other things you need to do (like write your next book). The irony here is that if you don’t market, no one will know about you.

Marketing on the internet has become increasingly common if you want to get in the limelight and become successful. But many people seem to bother a lot when it comes to marketing their business over internet because bringing business online is undoubtedly a tiring task.

But be it your B2C or B2B marketing strategy, I have got you covered here by bringing along some really amazing business marketing ideas together that you should surely take a look at if you are planning to take your business online.

Build Your Fan Following

What else you need more than someone speaking positively about your brand? Being new in the business need a lot of hard work to develop a customer base but with the internet, it has become easy to build-up your fan base and expand your business.

Building a fan base is one of the best business marketing ideas and is important to the success of business because when you start your business, you want to be heard aloud and need people who talk about you and your brand so that your voice could reach out to your customers.

One good reason of having fans is people nowadays not only believe what you are selling, they believe what everyone is talking about.

Therefore, fans out there can not only take your marketing message to your customers but can also turn out to be your potential customers in the long run. So you must invest in building fans.

Add Product/Bloggers Reviews

Product reviews are a great way to clear all doubts of your customers and build trust when you are new in the business. It sounds little tiring but yes, if you find a few bloggers from your industry and ask them to write product reviews, it will drive you pretty abundant traffic. All you have you do is provide a complimentary sample to bloggers and have them write a review on their blog.

BeaytyPedia is specifically designed to reviews and rate cosmetic products that actually work.

Initially two blog reviews mean you’ll have eight product reviews in a month, and that’s pretty awesome business marketing idea to develop trust and credibility in the business market.

Stay Ahead With Amazon Optimization

I’m a big fan of Amazon Optimization because it really works and a trend has been noticed that product search during past 7 years has been shifted from the hands of Google to Amazon directly. So Amazon could be a big platform to market your product right away and get found. All you need to do is check for your keyword categories and threads and replace your keyword with a long tail key phrase.

Bring it on Social Media and Your Blog

Are you just in the beginning phase of setting up your business and already running short of time when I’m asking you to manage a blog and appear on social media? It has its risks, but it comes with rewards as well; reward in shape of lots of traffic and leads. And that’s what you want right?

The best way out is to think blog and social media as one of your promotional campaign that will bring you more and more traffic. Invest time in writing blog post related to your industry trends and upcoming products. To add spice, you can come up with inspiring out-of-the-box blog sections.

Social media is another one of the proven business marketing ideas because in this era of globalization, you want to have people know about your brand and interact with them on social platforms. This doesn’t at all mean you need to appear on all social platforms; rather, all you need to do is find out a suitable and relevant platform that your customers are more likely to use.

Try the Traditional Email Newsletter Technique

You might have heard the proverb, “out of sight, out of mind.” And that’s true in terms of business as well where your customers are showered with abundant products and services everywhere on the internet, television, radio, through podcasts and many more, so you can never expect your customer to remember you.

Know that success is not only constrained to making big difference only, small continuous efforts bring more positive results. A newsletter with opt-in button will remind your audience of you over and over again and it can pay off in big ways.

Small Business Marketing From Finish to Start

“Maybe the start line was supposed to be your finish line. Don’t be afraid to walk backwards.” Author:Tablo

Normally whenever we think of taking on a project, we lay out the plan and define the tasks necessary to accomplish the goal. Consider something as basic as building a house. The builder and the buyer agree on the basics – number and size of bedrooms, bathrooms, kitchen layout – the eventual “footprint” of the house. It then becomes the responsibility of the architect to develop blueprints which will be submitted to the town or local authority for approval. Once approved, the builder will assign a project manager to move through the steps to completion.

Here’s where small business marketing works best, when the parties work in reverse order. The client (the internal marketing manager or the external business decision maker) needs to embrace the idea of where they want to end up. And unlike the house building example, there are many different choices to define success.

For example, success could simply be defined as a growth in revenue from an existing run-rate to a run-rate with a higher number. For example, lets say the business has been growing 10% a year for the last 5 years, and the goal and purpose of marketing is to improve that growth rate to 20% a year over a reasonable period of time.

Success can be the launch of a new product, a new service, a new solution with a return on investment higher than other launches of the past.

Now to achieve those goals, marketing begins to work, for lack of a better word – backwards. The marketing professional starts at the finish line, incorporating one or more goals that need to be achieved. Marketing looks holistically at the various components that can be engaged in order to handle those project steps similar to the building project manager. However, since marketing activities (also known as the marketing mix) can have varying costs, and different choices require more or less time to check it off as complete.

Here’s an example of a small business marketing process and plan.

Let’s begin with a goal: Grow the revenue by 20 percent over the next 18-24 months.

Why not a firm date? It’s foolish in an ever shifting set of marketing tools and popular formats to set a hard date. Imagine building a plan before Facebook, Twitter and LinkedIn took off. Odds are good that the completion date would be considerably impacted by these “new” mediums of communicating with buyers and influencers.

In this author’s opinion, the center of the marketing universe is a good website. A great website is better, but should be a living tool that adapts to changes in the way people choose to search for information. So a good website will suffice as long as it provides slightly more than basics about the company, the product, the brand, the solution, and a place for visitors to go for information.

Landing Pages must be Clean and Simple (and Device Agnostic)

Inside the website is our landing page(s). A landing page is where, when someone does a search, and finds your ad (more about that later), clicking the ad link brings them to a specific page directly. Thus, they should not have to plow through the history of the principals, the location of offices, awards, past downloadable PDFs, webinar replays, etc., etc., etc. by bringing them to the home page.

Instead, they should go directly to the page on the website that speaks to the topic via keyword(s) that they searched for, and the “bait” used in an ad to get them to click the ad. Most people are smart enough to roam around the website on their own, to learn more about the company if they are interested. But the goal of that landing page is to respond to the SPECIFIC need, and the SPECIFIC solution, which brought them there to begin with.

OK. Let’s assume we’ve got that solid landing page (quite likely several for each of the solutions, products or campaign being run). How did people get there? In a world of literally MILLIONS of pages, how did they find yours?

The magic word is CONTENT.

Content should not be confused with advertising. In fact, advertising posing as content is quickly discovered as such, and harms the brand deeply. Content is education. It is sharing opinions, experiences, thoughts, ideas, successes, and without an obvious goal of getting something in return beyond an acknowledgement that the author is a subject matter expert, and is willing to provide information without a hidden agenda. The altruistic motivation is what buyers crave far more than clever jingles, surveys, puzzles, or quizzes.

Think about your Competitors

Now we move back some more. Who are your competitors and what do they know, do, offer, profess or otherwise claim that whether real or not, is intent in casting their goods in a more favorable light then your own. Often these claims (real or otherwise) are unchallenged, simply because they are crafted by expensive marketing research companies, whose lipstick is more attractive that the pig that’s wearing it.

Look back at who your competitors were not so long ago. Have they truly created something far better than yours, or have they simply done a better job of convincing buyers that you are yesterday’s news. Having been in the IT sales and marketing business for more than 25 years, there are some companies that come to mind that seemed to never be knocked from their throne – WordPerfect, Lotus 1-2-3, Wang, Digital Equipment, and many other – gone or just consumed by other companies. So while others were innovating these companies rested on their laurels eventually being a footnote in the early days of PCs. And one need not go back 20 years to think about MySpace, the Zune, even Napster.

Take the time to evaluate your competitors and create a simple but honest SWOT analysis (S=Strengths, W=Weaknesses, O=Opportunities, T-Threats) so you the marketing efforts can identify the weak spots and attack them.

Putting it all together

The singular most important foundation a business has for marketing is its database. The database (whether in a sophisticated CRM tool, or an excel spreadsheet). In addition to current and/or former clients, it needs to be constantly fed, updated, parsed, and managed or every other dollar or hour spent will be sub-optimized. The database provides not only the contacts, but a history of business/client experiences – both good and bad. And it is the starting point to uncover any real or perceived “warts” potential clients might find, and an opportunity to address them before going live with campaigns.

Now we have all the parts, we need to converge all the actions to drive buyers and influencers to the landing page(s), where we can generate the dialogue and begin to turn clicks into customers. Addressing all of the nuances of email marketing, snail mail marketing, content marketing through blogs, and distribution through social media outlets like Twitter, Facebook, LinkedIn and (especially) Google+. Tie in a moderate budget to generate visits by using Google AdWords and follow up with participation in industry events where subject matter experts are sought out for their knowledge and ideas.

Summary: There are specific steps for small businesses that don’t require an excessive budget or an onboard staff. Instead, a marketing professional whose personality matches your business, with expertise in driving measurement results, can add value, improve business results, and help act as a virtual partner in achieving both short and long term goals.